Our product is an 21st century take on a film noir. We modernized the characters, setting, plot and twists.
We have the basic characters of the anit hero in Bill as he is a good person but finds himself in troubled situations. We have a femme fatal in Larni's character but toned down the manipulation and underlined evil plot within the femme fatal role.
We used modern day setting of local estates and housing giving it the 21st century look and feel witch our audience could relate
The plot was based on up to date issues and circumstances that people may find themselves in to date.
We tried to take pieces and ideas from other film noirs that we had watched researched and give it our own little twist to update it. Such as the voice over in Double Indemnity. We took our main character and used him to create part of the enigma, 'What is he on about', and to tell his story. We also tryed to adopt the dark and sinister feeling that we saw in Brick, something to give the audience and uneasy feel either through shots or music.
During the openings we saw within these films that they gave a brief outlook on what may have happened. These films also make you connect with the character. With these in mind we tried to create that same feeling and enigma in our audience. We used shots that would make you connect with our characters; close emotional shot of Bill, Happy chirpy shots of Bill walking down the street. the contrast making you feel for the character that somethings gone wrong for him. We also did the same with Larni's character as when she was walking down the street to with the flash back where she was getting beat also making the audience feel for her.
We tried to adopt the classics film noir effect with the venetian blinds although we didn't pull it off very successfully in the opening show we feel it added to the scene. We went with a high contrast of black and white of film noir but we used allot of dark and light effects to show contrasts and moods within those scenes. We had a solid noir plot with falling into a bad situation. ending in a death, where our guy could have gone one way or the other, good or bad, but from which the situation witch he was places made a bad decision. Using a non liner time line gave it the ultimate classic film noir feel and enigma which we also stole from Double Indemnity. We used a bit of iconography with our bad man, Rhys's character. As he Was the bad guy we wanted to project this by giving him the typical black out fit, hooded up. With our femme fatal we toned down the beauty and extravagant clothing so the our audience would connect with her more and feel sympathy for her. And with our main character we dressed him in normal casual clothing that he could be accessible to the audience and too feel that they know him as such a typical character.
How does your media product represent particular social groups?
In our film opening there are typical teenagers males and females. Larni's charater being a typical teenaged girl in a rough relationship. Bill, my character, typical teenage boy falling in love. Rhys's character a bad person, drug dealer. The setting is in a normal urban council estate in Britain. Ideas we in corperated of love between Bill and Larni's character. Hostility between Bill and Rhys character. A disfunctional relation ship between Larni and Rhys. Confusion and stress or what to do in Bills case. Upper class people are not presented with this product where as lower to middle are which is also our target audience.
We create these reps to suite our audience, something that they could relate to. Bill could be a story that they may feel close to as they may known of something similar that has happened. There are a number of issues and problem that crop up in which our target audience may have had experience with. We have done this as we are appealing to our target audience as these are issues and subjects that middle class people and relate to or have had contact with.
What kind of media institution might distribute your media product and why?
British based film companies such as Film4 are most likely to distribute our film as it would predominately attract a British audience. We would need to target distributors that deal with low budget films. Because it is a low budget project it would be unlikely to be shown at cinemas such as Odean and Cineworld. Our film would more likely to be shown at smaller independent cinemas such as Ipswich Film Theater at a much lower cost. To attract distributer we would show our product at film festivals that focus of independent British films such as Edinburgh Film Festival. Film competitions could also be away to find investors for grants or sponsorship to get it into local cinemas. With our violence we aim for our product to have a 15 rating from the BBFC to avoid limiting our audience.
Who would be the audience for your media product?
The typical audience for our film would be lower to middle class British people aged from 15-late 20's. This is because our product is about this class of people and hope are attracted to this type of film as we found in our earlier research. We have aimed out Film at this age range as the are the main cinema customers. The sort of people to come and see our feature would be people who may live in such conditions within Britain and may connect with the story line or characters such as older teenagers/young adults. Hoping to have an active audience as they would be involved with the enigma and piecing together what's going on, involving in the story line and characters. If our product was given an 18 restriction it would reduce our target audience that we where aiming our product at. We created our film with our previous research in mind of a modern day film noir with a twist. As we would aimed to do this in order to please and our target audience to maximize. The audience we did screen our piece to agreed that we had done what we had set out to do with the enigma and the modern day take on noir. They enjoyed the uneasy feel of the music. The opening shot went down well and with the street scene although it seem that it dragged on at the end. Our audience particularly like our flash back and how they jumped on and off screen. the longer flash back was said to have a good effect and worked effectively. The audience like the idea of our voice over but said we could have thought of better lines to go with and add to the enigma. Every one decided it was pretty good over all and understood the what they where shown and where intrigued and would watch the entire feature film.
How did you attract/address your audience?
To attack our audience we based our product about british culture and typical goings on you may find in certain places within england. Some people may have found them selves in situations that we touch on in our product such as drugs, love, hurting someone or even making decisions. The characters were normal teenagers that found themselves in a sticky situation that anyone could find them selves in, torn between two paths. We did this in order for our audience to relate to them and feel apart of the film as characters could be generalized to typical common people.
We used location that looked like everyday places to a normal person. to connect with the audience we tried to make everything casual and normal as if it was apart of there lives and these things could be happening with them realizing. To connect with the audience we shot close ups to show emotions on there faces to covey the feeling and severity of the situation which Bill had found himself in. To contrast we shot another side of him in the street scene, happy normal teenager. We involved the titels into the editing and shots so the audience could easy digest the footage and text at the same time, and to show who was who acting. We tryed to make pleasure within the audience by getting them questioning 'why is there blood?' 'who's he?' 'why is she getting beat?'.
What have you learnt about technologies from the process of constructing this product?
During the research stage we used various equipment such as the internet and films we had watched to see what we had to do and how it has been done before, we found out everything from stylistics to typical characters. We used various internet programs and hosting sites to hold all our information. We used our blogs to keep all of our research on, prezi and power point to make presentations and youtube to embed and copy past or existing videos.
During the planning stage we used face book and our phones to keep in touch and arrange meeting times and schedules. We used scanners and paint shop to produce a stroy board that we planned shots on.
During production we used various editing software such as Final Cut Pro and Motion to create tittles putting our shots together adding music. We also used Logic to record the voice over. We used a Canon HV30 taped recored to record all of our footage with help from lighting.
Looking back at you preliminary task, what do you feel you have learnt in the progression to the full product?
Our preliminary was very basic we have limited knowledge how how to use the camera and the various shots we could shoot. When it came to editing we had a hard time putting it together because of things as continuity and no set script, as the conversation came out different every time. By the time we shot our final product we had exceedingly more knowledge of shots and how to use the camera and were more confident in doing so. We had prepared a story board in which we knew which shots we needed to make the piece to make sense and flow together. We got all the shots that we had planned and carried on shooting, improvising shots. As we learnt its better to have more than not enough. And some of the shots we took that where not planned looked good in certain locations from different vantage point. We took allot more care we continuity to we could use every shot we took. Although there was no dialogue during the shooting we had a script planned out so we knew which shots and where it would over lay. As we had a time limit that everything had to be finished we had strict timings on shooting days and editing that we stuck to in order to get everything done. We used shots angling down to show venerability and close ups to show emotions and time to bond with characters. We used faster and bubblyer feeling shots to show better happyer times to contrast.
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